This brilliant direction reduces Hitler and Chaplin to their most basic, common iconographic elements, with the hat as the key differentiator. A poignantly memorable visual solution for the campaign slogan: "It's all in the hat" for hat shop Hut Weber.
Concept direction and design simplicity at its best!
Credits:
Creative Directors: Axel Thomsen, Alexander Schill
Art Director: Jonathan Schupp
Copywriter: Francisca Maass
Agency: Serviceplan Hamburg