While waiting for a freshly-made sandwich at a small market and deli, I spotted this product on the shelf. With inviting colors, a vintage feel reminiscent of purer days, a stand-up design, and the all-natural, deliciously-smelling soap peeking through the top, inviting sensory exploration, it was plainly clear: this is a successful package design.
As the story goes, Pleasant River soap started as a side project by a mom inspired to make natural soaps for her children, selling the product only seasonally (i.e. the holidays) at local craft fairs. When she eventually hired a professional design firm to revamp the logo, visual brand portfolio, and packaging, the company gained regional and national retail attention—overnight.Design by: Pulp + Wire