While this test is based on a narrow sampling of 232 people from 22 countries, the main findings are:
• The most preferred color, regardless of gender, is blue
• Orange is associated with inexpensiveness in both genders
• Men prefer brighter hues, but tolerate less saturated colors, and prefer shades over tints
• Women prefer softer hues, are less tolerant of unsaturated colors, and prefer tints over shades
• Purple is widely popular as a favorite among women, but widely unpopular among men